Why You Should Hire an Outside Social Media Manager and Why It Should Be Voltous Media
Updated: Oct 29, 2019
Everyone should have a social media manager on retainer and here's why.
Certainly, as a Co-Founder and Principal of Voltous Media, I am biased on this topic. But, I also have a unique perspective, working for over 10 years with a wide variety of individuals and clients, including corporations, trade associations, organizations and government agencies as a lobbyist and public affairs professional.
It's no secret that social media has become one of the most powerful brand-building tools of all-time - but only if managed and utilized correctly. Once viewed as a lower-tier strategy to be pursued on the "edges of the day", social media is now an important component of any communications and marketing plan that is enabling individuals and organizations to grow their brand, businesses and presence with the push of a button.
Make no mistake, creating consistent and compelling content is work, and what I have learned in my career is that, 99% of the time, it makes more sense for individuals and small to medium companies to retain an outside social media manager as opposed to hiring in-house staff. However, not every branding and digital content firm is equipped to serve in this capacity. Here's why.
Voltous Media is well positioned for this outside social media manager role. No, we are not just a branding and digital content firm, although we have worked with and managed accounts for a wide array of successful businesses, individuals and organizations. And no, we are not just a graphic and web design firm, although we have created both products for multi-million dollar organizations and trade associations.
What we have, compared to traditional digital content and marketing firms is "in-the-trenches" experience of telling stories in high-stakes situations in a way that resonates and creates opportunities for our clients to connect and create value for their consumers and in turn, growing their business and reputation.
When my Co-Founders and I created Voltous Media, we began with over a decade of real and professional experience each in our given fields. We have both served, both as employees and as consultants for industries, including but not limited to cannabis, labor unions, real estate, public transportation agencies, energy infrastructure companies, pet care, and more. Through our experiences, we have developed a unique perspective, approach and ability to serve as a quarterback for individuals and companies that need social media and branding services.
So why an outside social media manager?
Hiring an employee is an investment - in terms of both time and financial resources - for any size business, especially those that small to medium organizations. In our experience, owners of smaller to medium companies either tried to take on the social media duties themselves or forgo it all together. Given the importance of social media in today's world, both are not the best options and that's where we come in.
We work collaboratively with the owner(s) and team to seamlessly integrate our approach with the culture and flow of the organization. Our communication style and commitment to creating positive results drives us and drives outcomes for our clients.
And hiring outside social media managers is not just for small and medium sized businesses. In my experience, large agencies and firms hire both in-house AND outside social media managers to stay connected with their clients and consumers. They don't leave their brand or reputation to chance, so why should individuals and small/medium businesses and organizations?
Finally, this may sound cliche, but we love the work we do and would love to serve in the outside social media manager role for you.
ABOUT Ashley T. Martinez
Ashley is a Co-Founder of Voltous Media, a full-service strategic communications and public outreach firm specializing in the development and implementation of communication, community outreach, branding and marketing plans. He has over a decade of experience serving as a consultant, lobbyist, manager and strategist for a wide range of clients, including corporations, trade associations, and government agencies. He facilitates relationships with elected officials and provides insight on the legislative and regulatory outlook for a variety of policy topics including cannabis, labor, pensions, procurement and transportation issues. He is based in San Diego, CA.